Applies standard influencer rate formulas to your follower count and engagement rate, returning a ballpark range per sponsored post.
TikTok, Instagram, or YouTube inputs.
Adjust when your audience interacts more or less.
Change a number and see the range change.
5% engagement -> modest per-post range for micro creators.
Higher range - still depends on niche and brand budget.
Choose platform.
Enter followers and engagement rate.
Read the estimated range.
Compare with real offers you receive.
See whether a brand offer is in the right ballpark.
Quick sanity check before negotiations.
Understand how rates scale with audience size.
The follower and engagement numbers you enter stay in your browser session only. Sounez does not receive or store any account data you input into the calculator.
Not for tax, legal, or signed deals. Always negotiate with real quotes and get deliverables in writing. This calculator does not account for niche value, exclusivity clauses, usage rights, or whitelisting fees, which can significantly change real rates.
Brands consider niche, geography, deliverables, exclusivity, and their own budget constraints. The calculator uses averages — your niche, audience quality, and relationship with the brand all affect the real number.
No. The numbers you enter stay in your browser only. Sounez does not receive or log any data from the calculator. When you close the tab, the session ends.
The calculator includes input fields for TikTok, Instagram, and YouTube-style follower and engagement estimates. Each platform uses slightly different rate formulas.
A few tools that naturally pair with TikTok Money Calculator.
Enter a topic and get a ready-to-copy set of hashtags for Instagram, TikTok and YouTube.
Open toolDescribe yourself in a few words and get a polished social media or professional bio in seconds.
Open toolPaste a photo description or topic and get engaging captions for Instagram, TikTok or LinkedIn in one click.
Open toolPractical guides and how-tos from the Sounez blog.
Get a rough estimate of what a sponsored post might pay based on your followers and engagement — useful for planning and sanity-checking offers, not a contract rate.
Estimates based on typical brand deal rates. Actual rates vary by niche, audience and negotiation.
